How the AI assistant works

The Consultad AI assistant is a conversational interface that helps you analyze your advertising data, spot trends, and take action on your campaigns - all through natural language.

What powers the assistant

The chat assistant is powered by an advanced language model designed for nuanced reasoning and complex analysis. When you ask a question, the assistant does not rely on generic knowledge alone. It actively queries your connected campaign data to give you specific, data-driven answers.

How a conversation flows

The assistant reads your live campaign data before answering, so responses are grounded in your actual numbers - spend, performance metrics, and account structure - not generic knowledge. Answers are streamed back to you in real time, often including tables, comparisons, or recommended next steps.

Conversation history

Every conversation is stored within your tenant and is accessible only to users in your organization. You can:

• Review past conversations in the chat sidebar.
• Delete any conversation at any time - deleted conversations are permanently removed.
• Start a new conversation whenever you want a clean context.

Conversation history is never used to train AI models. Your data stays yours.

What the assistant can see

The assistant has read access to the campaign data synced from your connected ad platforms (Meta Ads, TikTok Ads, Google Ads). This includes campaign names, ad set structures, budgets, spend, impressions, clicks, conversions, and other standard metrics.

It does not have access to your billing details, organization settings, or data from other tenants.

A note on analytics reports

While the chat assistant uses an advanced language model, scheduled analytics reports and automated insights use a separate, dedicated analytics model optimized for structured data analysis. Both models operate under the same data isolation and privacy guarantees.