Example prompts

The Consultad AI assistant understands natural language, so you can ask questions the way you would ask a colleague. Below are practical examples grouped by use case to help you get started.

Campaign analysis

Use these to compare campaigns, spot winners, and identify underperformers.

• "Which campaign had the best ROAS last week?"
• "Compare Meta vs TikTok spend this month."
• "Show me campaigns with CTR below 1%."
• "What are my top 3 campaigns by conversions in the last 14 days?"

Budget questions

Track your spending across platforms and time periods.

• "How much did I spend on Meta yesterday?"
• "What's my total spend this month across all platforms?"
• "Which campaign has the highest daily budget right now?"
• "Show me a breakdown of spend by platform for the last 7 days."

Performance insights

Dig into metrics, trends, and optimization opportunities.

• "Which ad sets should I pause based on this week's data?"
• "What's my average CPC trend over the last 30 days?"
• "Are there any campaigns where cost per conversion increased by more than 20% week over week?"
• "What's my overall impression share on Google Ads this month?"

Write actions

Ask the assistant to make changes - it will always show a confirmation dialog before executing.

• "Pause the campaign with the worst ROAS."
• "Set daily budget to 50 EUR for campaign X."
• "Resume all paused ad sets in my Meta account."
• "Create a new campaign with a 100 EUR daily budget targeting Poland."

Note: Write actions require your approval before they execute. The assistant will show you exactly what it intends to do and wait for your confirmation. See Read vs write actions for details.

Tips for better prompts

• Be specific about time ranges - "last 7 days" works better than "recently."
• Name the platform if you have multiple connected - "on Meta" or "on TikTok."
• Ask follow-up questions - the assistant remembers context within a conversation.
• Use metrics by name - ROAS, CPC, CTR, CPM, conversions, impressions, clicks, spend.